Extra Sommeliers // The first class of beer sommeliers for those who have a special talent for it: visually impaired people.
6.5 million people in Brazil are visually impaired. The consequences are many, from low employment opportunities to the struggles of social connection. But this disability brings a bright side, and we’re the ones not seeing it.
When you lack sight you explore other senses further, such as taste and smell. These senses are fundamental to a beer sommelier, as this expert chooses beers for bars and restaurants. So, to unleash their hidden potential, we created the first course of beer sommelier made exclusively for visually impaired people.
Executive Creative Director: Matias Menendez
Creative Director: Yuri Mussoly
Art Director: Chico Medeiros
Copywriter: Pedro Chammé
Producer: Labirinto
Director: Paschoal Samora
Brahma
Africa
Art Director