Do you have some time? Open the Quinto Andar app.
By noting that Brazilians are at the top of the ranking in terms of smartphone use (according to a survey by the Electronics Hub platform), and that the practice is a habit even in idle moments, the advertiser encourages people to give new meaning to their moments of waiting, transforming " peeks" on your cell phone in experiences searching for the perfect property.
The films portray moments of waiting, such as in traffic and breaks when cooking.
Activation points were designed to communicate with the public in moments of leisure, such as screens in the backseat of transport app cars, which will display the phrase "Estimated time in traffic is 10 properties on the QuintoAndar app".
ECD: Murilo Melo
Creative Directors: Juliana Utsch, Sofia Calvit
Associate Creative Directors: Chico Medeiros e Giulio Beloto
Art Directors: Chico Medeiros, Flávio Salzer
Copywriters: Giulio Beloto, Cauique Johnson
Film Director: Rafa Quinto // Barry Company
Quinto Andar
GUT
Associate Creative Director // Art Director
Quinto Andar //
Life Notifications
In this campaign, we highlight moments in life that indicate ideal times to look for a new property on the Quinto Andar platform.
A dog wanting to sunbathe, children who need more space to play or the purchase of a new plant that needs more space.
Films for TV and digital media highlight that for each of these "life notifications" there is a corresponding search filter in the app.
ECD: Murilo Melo
Creative Directors: Juliana Utsch, Sofia Calvit
Associate Creative Directors: Chico Medeiros e Giulio Beloto
Art Directors: Chico Medeiros, Flávio Salzer
Copywriters: Giulio Beloto, Cauique Johnson
Film Director: Rafa Quinto // Barry Company
Quinto Andar
GUT
Associate Creative Director // Art Director