Ford Mustang // Nobody remains indifferent to a legend. Not even the competitors.
Every year, during the Auto Show, one fact draws attention: whenever the Mustang arrives at the event, all professionals (including those from competing brands) are impressed by the legend's power.
In a strategic activation, we show the reaction of competitors when they feel the power of the legend.
Creative Directors: Rodrigo Strozenberg, Arnaldo Boico
Art Directors: Chico Medeiros, Diogo Seibert e Nayla Alana
Copywriters: Pedro Chammé e Adriana Martins
Producer: Santa Transmedia
Director: Gustavo Gripe
Ford
JWT
Art Director