Ford Finger Drive // Turning Instagram Stories into a videogame
How to explore Instagram Stories in an engaging way and presenting Ford’s technologies?
We created Ford Finger Drive, a game series built for Instagram Stories.
The commands of Stories were transformed into game controllers: tap quickly to overtake, hold on screen to brake. Three games, three different technologies presented through an interactive experience, during 24h each.
Creative Directors: Rodrigo Strozenberg, Arnaldo Boico
Art Director: Chico Medeiros
Copywriter: Pedro Chammé
Photographer: Gito Fernandez
Motion: Kado
Producer: D'Avilla Studio
Ford
JWT
Art Director