Don't like and Drive // An instagram campaign to remind the dangers of using social media while driving.
An instagram campaign to remind the dangers of using social media while driving. The posts presented the famous heart already on the picture, covering children, pedestrians and people walking their dogs.
Each post delivered the message, getting a lot of attention. Its powerful imagery broke the boundaries of Instagram and spread across the social networks, being shared thousands of times just on Facebook.
Creative Directors: Arnaldo Boico, Rodrigo Strozenberg
Art Director: Chico Medeiros
Copywriter: Alexandre Giampaoli
Photographer: Gito Fernandez
Ford
JWT
Art Director