The #1 Brahma's Parade // The best parade of all time.
In the year that Carnival wasn't going to happen, Brahma brought back the schools that marked the season in Rio and SP. In partnership with Globo, we broadcast the most iconic parades from each school and in the end, for the first time, the public chose the best parade of all time.
In a campaign marked by the rescue of school tradition so as not to let carnival die, Brahma also took the most famous box in Brazil to people's homes, with exclusive lives and actions at Camarote Brahma em Casa.
Diretor Executivo de Criação: Matías Menéndez
Diretor de Criação: Mateus Coelho
Criação: Thony Fernandes / Fernando Calvache / Everton Behenck / Chico Medeiros / Mateus Oliveira / Nicholas Bergantin / Marcelo Bruzzesi
Head of Creative Effectiveness: Rodrigo Marangoni
Produtora: Santería
Direção: Rafael Damy
Brahma
Africa
Art Director